CROSSLAND CARPENTRY

LOGO

Crossland Carpentry is a woman owned carpentry small business in Portland, OR. I created a logo for them that conveyed the ruggedness of the Pacific Northwest and also highlighted being a woman owned business.

The client requested an “X” be in the icon to convey the “cross” in “Crossland”. Using a hammer and chisel as the “X”, I integrated the concept into many different configurations also utilizing the feminine symbol and saw blade shapes. Pairing this icon with a heavy slab serif font gives this logo a fresh look with retro charm.