The Wellness Movement For All
The Wellness Movement For All was built out of a vision of wellness that is truly holistic and all-encompassing; that true wellness (physical, mental, emotional, and spiritual health) involves connection , movement, creativity/curiosity , and culture. The WMFA strives to be a space that helps meet all of these needs through community events, group exercises, personal training, and more.
The Wellness Movement needed a dynamic logo to portray motion and connectedness. We landed on an ambigram logo with fluid liquid-esque letterforms that flow into one another.
An additional design was created to be applied to t-shirts and other merch. This single color design utilized retro and modern imagery evocative of movement, spirituality, connectivity.
Overview
Branding
Layout
SKILLS
